2020 brought wellness into sharp focus and forced organizations in a changing world to adapt on every level. New modes of healthcare delivery intersected with emerging consumer expectations, and that wave will continue to shape healthcare in 2021 and beyond.
Before the pandemic arrived, consumers had already gravitated towards convenience. Amazon Prime and Uber Eats exemplify service options that patients subconsciously look for in the healthcare space. They appreciate solutions that improve access to care, and they don’t want to wait for hours in a waiting room. Frustration and stress from disruptive medical visits often spill over into productive workdays.
Here’s what we know:
We’ve grown accustomed to more convenience and better service in every part of our lives, and the market punishes businesses that fail to deliver. Plus, small inefficiencies in workflow add up to strip away profits.
As we move forward, healthcare delivery will continue to parallel other consumer experiences. Accessible, hassle-free care should be the standard, and it can be. Organizations that integrate healthcare closer to where people work and tune into social trends will thrive as the future unfolds.
A traditional healthcare visit consumes 101 minutes, including commuting, waiting, and receiving treatment. Your employees lose vital momentum and productivity during their day every time they leave for an appointment.
As an organization, you benefit from healthcare convenience, too. Sticking with business-as-usual is a default mode for most private and public entities. But innovators look for incremental improvements and move to meet expectations and increase profits.
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